“I should have done better.” “I’m ugly (…or fat, or stupid, or unsuccessful, or undeserving, or unpopular or unworthy, or…).” “This isn’t good enough. I’ll never be good enough.” “I promise I’ll do better next time.” “Everything seems to come more easily for everyone else. I just can’t get it right.”

Do these thoughts sound familiar? They should. They are all forms of a rapidly exploding belief system that has more than doubled among people young and old in the U. S. in the past 20-years. They are all forms of unattainable perfectionism.